Decode the project.
Understand the technology, assets, internal constraints and real ambition. Distinguish what can create value now from what can compound over the longer horizon.
- Project audit & interviews
- Asset inventory
- Success criteria
Enterprise innovation agencyParis / EuropeProtocol 90.J
Make innovation
move at market speed.
Excubate gives ambitious enterprise teams the speed and focus to turn R&D and innovation projects into validated businesses in 90 days — while keeping internal ownership and strategic alignment.
FULL FOCUSHYPOTHESES, TESTEDEVIDENCE BUILDS ALIGNMENT90 DAYS TO A CLEAR DECISION
Already deployed across 50+ enterprise innovation projects
01 / REALITY
The world is accelerating. Your capacity to innovate can accelerate with it.
Excubation keeps enterprise innovation fast. We move the project into a focused, high-frequency execution system alongside your team, then bring back a validated business your organisation can scale.
Strategy alone.Strategy tested in market.
An informed hypothesis.Customer evidence.
Technical proof alone.Commercial proof.
02 / PROTOCOL
The X90 high-velocity excubation system
Maximum velocity. Full enterprise alignment.
Formulate the bets.
Turn technical potential into business hypotheses, informed by the models already outperforming in comparable markets.
- Comparable business models
- Targets & use cases
- Value propositions
Create market collision.
Run rapid experiments across targets, angles, offers and channels. Measure signals. Close weak paths early. Concentrate resources where the evidence is strongest.
TARGET3 active segmentsTEST
ANGLE9 propositionsTEST
CHANNEL4 GTM motionsTEST
OFFER2 models retainedVALID
Prototype the business.
Build exactly what is needed to sell and deliver: an MVP for a tech business, or a product prototype and complete sales process for a physical one.
- MVP or product prototype
- Live commercial motion
- Qualified pipeline
03 / OUTPUT
Beyond a recommendation.
A business ready to scale inside the enterprise.
01
A business model confronted with the market.
VALIDATED02
A sellable MVP or product prototype.
LIVE03
A go-to-market playbook already in motion.
DOCUMENTED04
A pipeline of first customers.
OPEN50+
enterprise projects put through the protocol.
90d
to reach an evidence-based investment decision.
PLACEHOLDER / CLIENT TESTIMONIAL
“A short, factual client quote with a result that is impossible to ignore.”Name, role — Enterprise group
FOUNDER / OPERATOR
04 / FOUNDER
Serial tech entrepreneur / 7-figure agency exit
Alain Briez.
I do not advise entrepreneurs from the sidelines. I build companies.
I work directly with enterprise teams to turn innovation projects into businesses that can survive the market. No junior hand-off. No distance between the strategy and the person doing the work.
My track record spans medical AI, senior companionship, sales tech, consumer products, secure cloud infrastructure and international go-to-market. Four ventures are still running. Two were exited. Two failed. Every one sharpened how I build, test and decide.
OPERATING
Verbasync · MyAmigo · MyMementa · Outstalk
EXITED
Reddot Growth · Blisseo
HARD LESSONS
Iteria Systems · KountryVeggyz
PARTNER / OPERATOR
05 / PARTNER
Enterprise sales operator / 7-figure agency exit
Sofiame Lekfif.
Revenue is the only validation that counts. I build the machine that produces it.
My background runs through Natixis Corporate & Investment Banking, Lagardère and Oracle, where I closed 3.9M in enterprise B2B sales. I know how large organisations buy, decide and stall.
Since then I have launched 37 new ventures across 14 countries for Fortune 500 innovation teams, grown my own e-commerce brand to 4.7M in B2C sales, generated 29M for a single client, and exited Reddot Growth, a 7-figure agency.
ENTERPRISE
Natixis CIB · Lagardère · Oracle — 3.9M B2B sales
ECOMMERCE
4.7M own brand · 29M generated for one client
EXITED
Reddot Growth — 7-figure agency
06 / FILTER
Built for teams ready to move.
We should talk if —
- Your technical project is ready for commercial hypotheses.
- You can form a joint team for 90 days.
- You want market evidence before the next major investment.
Another approach may fit better if —
- You need strategic research without market activation.
- The project cannot enter live testing yet.
- The investment decision has already been made.
07 / CONTACT
We take on a limited number of projects
You have the technology.
Let's verify the business.
Tell us where the project stands. We'll identify the first risk worth testing and whether X90 is the right format.